Experiential Marketing Trainee

Level: Trainee Program
Location: Atlanta, GA
Reports to: Associate / Manager Level

POSITION OVERVIEW

Our Experiential/Live group creates, produces, and executes live experiential marketing programs that capitalize on consumer passion points resulting in a desired brand response. Experiential service offerings include, but are not limited to: on-site sponsorship activation, sampling and product launches, mobile marketing tours, PR stunts, retail events and street teams.

Trainees in Experiential will be assigned to a specific account(s) and will become involved with all aspects of account management and event production services. Through research, writing, and creative ideation, Experiential Trainees gain a nuanced and in-depth understanding of the sports, lifestyle and entertainment industry. Trainees work closely with staff at all levels and are exposed to numerous growth opportunities.

PRIMARY RESPONSIBILITIES

• Travel to key events (including weekends/holidays) to provide logistical support, where applicable
• Monitor event reports for quality, accuracy, and timeliness
• Research event opportunities and activation locations
• Collect data as requested for client needs and new business initiatives
• Track program budgets and expenses
• Become knowledgeable of the client business and stay current with industry trends
• Participate in creative brainstorming

REQUIRED SKILLS & EXPERIENCE

• Bachelor’s degree
• Energetic and flexible attitude suited for a fast-paced and challenging environment
• Strong attention to detail
• Superior organization and time management skills
• Ability to multi-task
• Strong written and oral communication skills
• Proficiency with Microsoft Office programs